— CASE STUDY
From a quiet Facebook page to
1.1 million views, in one season.
How a complete digital overhaul helped the Philipsburg Elks Lodge & Country Club break revenue records, grow membership, and build a local following that actually shows up.
— THE SITUATION
A great club that nobody
knew existed online.
The Philipsburg Elks Lodge & Country Club has been a cornerstone of the Central Pennsylvania community for decades. A golf course, dining, events, and a tight-knit membership, everything a great local club should have.
But their digital presence told a completely different story. An outdated website with incorrect information. A Facebook page that posted occasionally, stock-style content with little engagement. No email marketing. No way for a prospective member or first-time golfer to find them online, learn what they offered, or take any kind of action.
The community was there. The golf was there. The revenue potential was there. The digital infrastructure to capture it simply wasn’t.
Before — the starting point
After — end of first season
— WHAT I DID
Three Things, executed
from the ground up.
Website rebuild
Designed and built a new website that accurately represented the club, course information, dining, events, and membership details. Lead capture forms for private events and membership inquiries. Mobile-responsive, fast-loading, and built to rank in local search.
Social media management
Took over the Facebook page with a consistent posting strategy built around what the local community actually engages with, course conditions, events, dining specials, member highlights, and tournament coverage. Multiple posts per week, every week, all season.
Email marketing
Built and launched an email marketing program from scratch — seasonal promotions, event announcements, and member communications. Turned a dormant customer list into an active revenue channel that drove repeat visits and event bookings throughout the season.
— THE RESULTS
Numbers that changed
the conversation.
1.1M+
Organic Facebook views in 12 months
Generated entirely through organic content strategy, no paid advertising, no boosted posts. Just consistent, community-focused content posted multiple times per week, every week. The page went from occasional posts with minimal reach to one of the most active local venue pages in the region.
5 of 7
Monthly revenue records in the first golf season
Cart revenue, green fees, and overall monthly revenue all hit new records during the first full golf season after the digital overhaul. Five out of seven months broke previous highs, a direct result of increased visibility, more online discovery, and consistent marketing driving both new and returning customers.
Growing
Membership numbers — both Elks & golf
Both the Elks social membership and golf membership saw growth during the first season. A combination of a new website that clearly communicated membership benefits, social content that showcased the club experience, and email campaigns targeted at prospective members drove a pipeline that word of mouth alone never could.
— TESTIMONIAL
Don’t take my word for it
Real feedback from someone whose been through the process.
Working with Trent has been one of the better decisions we’ve made for this course. In the first season, we saw membership numbers go up, daily play increase, and for golfers would walk in and say they found us online. That doesn’t happen by accident. The digital presence he built for us is working, and we’re heading into 2026 expecting even more
Paul C. Fischer, Golf Professional • Philipsburg Elks Lodge & Country Club
— WHAT THIS MEANS FOR YOU
This wasn’t a fluke.
It’s a repeatable system.
The Philipsburg Elks Lodge didn’t have an unusually compelling story or an exceptional product that no other course has. They had a good club that nobody could find online.
That’s the situation most golf courses in the Northeast are in right now. Great facilities. Loyal regulars. But no consistent digital presence to attract new players, new members, or new event bookings.
The system that generated 1.1 million views and broke five revenue records in one season is the same system I bring to every course I work with. Built around your club. Your season. Your community.
This works for public courses
Filling tee sheets on weekday mornings, building a social following that drives walk-in traffic, email campaigns that bring first-timers back for a second round.
This works for private clubs
Building a membership pipeline that doesn’t rely on word of mouth, promoting private events and weddings, creating an online presence that matches the quality of the club experience.
This works for semi-private courses
Speaking to two audiences at once, daily-fee golfers and prospective members — without diluting either message. Growing both revenue streams simultaneously.
Ready to be the
next case study?
Start with a free 30-minute strategy call. I’ll tell you exactly what I’d do for your course based on what you tell me — no pitch, no template, no generic advice.